Founded in 2014 as a hip fashion brand for house/dance en techno lovers!
12 COUNTRIES PER YEAR, 12 LOCATIONS PER YEAR. EVERYWHERE WE GO, WE WANT TO SPREAD THE POSITIVE VIBE OF FREAKING MONDAY AND WORK WITH LOCAL MODELS, PHOTOGRAPHERS AND DJ'S.
The elephant stands for strong, sociable, smart and happiness. You will radiate this anyway!
Welcome to the world of Freaking Monday.